Guide | India market entry

Prepare the question before you prepare the presence.

A source-led guide for companies assessing India. The useful first step is a narrow decision about product, route, evidence and the condition that would change the plan.

Three questions to bring to the desk

A market-entry plan starts with a decision boundary.

01

What exactly is the product?

Start with the product description, HS code, intended use and route into the market. Regulatory and tariff treatment depends on that detail.

Follow the evidence
02

Which route are you testing?

Separate direct export, distributor, local entity, partnership and manufacturing. Each changes control, service obligations, capital and evidence needs.

Follow the evidence
03

What would stop or narrow the investment?

Write the conditions before the forecast: buyer evidence, product classification, regulatory applicability, service capacity and partner checks.

Follow the evidence

Trade window

A concluded agreement still needs a status check.

EU-India FTA negotiations concluded on 27 January 2026. The European Commission says the published texts may still change before signature and become binding only after both parties complete their applicable internal legal procedures.

Model any preferential saving from the date it can legally apply, then check the product line, origin rule and importer obligations. Do not turn a conclusion announcement into an assumed tariff entitlement.

Read the official FTA status

Product-specific checks

The regulator follows the product, not the pitch.

BIS

Check whether a product is covered by a government Quality Control Order. Certification is generally voluntary unless a compulsory order applies.

Open official source

CDSCO

Check medical device class and import pathway. The route depends on product, class and documents.

Open official source

FSSAI

Check food-business licensing where the proposed activity is a food business. It does not automatically apply to every food-processing machine.

Open official source

Choose the next depth

Use the smallest useful evidence file first.

A standard report gives context when its scope matches your question. A custom MIR builds around your product, market and route. Advisory work adds planning and repeated review once the direction is chosen.

Next step

Bring the product, route and question.

Request a confidential briefing